E-commerce Concept - Green Earth
Green Earth is a new brand focused on sustainability and ethical fashion. The brand's target audience is young, conscious consumers who care about the environment and want to make a positive impact with their clothing choices. The brand's aesthetic is natural and earthy, with a focus on organic materials and simple, minimalist design. The brand's messaging centres around the idea of "conscious fashion for a better planet."
"conscious fashion for a better planet."
Typography is important as it includes font style that contributes to the appearance and what type of emotion the brand is trying to invoke. The use of the font is essential to match the colour palette and the written elements of the page, ensure this is readable and matches the brands aesthetics. it is also important to think about the pairings and if the chosen type face go well with each other (if wanting to use two different type faces)
typography & face font
design system
project aim
Help the brand portray the relevance of sustainability within fashion, how high quality/long lasting their products are on an easy-use website allowing ease in shopping